Digital Runway
We are shaping the future of fashion
We’re a fashion tech company. We use artificial intelligence to create virtual humans and interactive fashion shows. Our goal is to make a difference in the global fashion industry.
We help build custom virtual avatars from images. Then, we use AI to digitally reconstruct 3D clothing from any 2D image in real-time. So, we display how it will look, fit, and drape.
This pandemic has turned the world on its head, including the fashion industry. As with many other things, there’s a new method. Now, virtual events are the standard. Avatars are replacing models on the runways. However, the catchy backgrounds, dazzling costumes, and groundbreaking designs are still a success.
So, on a global scale, we’re setting new standards. Also, on-demand production, cost efficiency, and automation are better. This is due to our passion for sustainable digital workflows. Virtual shows aren’t going away anytime soon. Because of this, the industry’s need for technology is big.
Digital Runway
Design, develop, and produce with accessible technology
We’re bending all the rules and shaking up the fashion industry. We give fresh, new experiences to customers all over the world. Also, we’ve brought the democratization of the runway to new heights. Thanks to our tech, customers can shop great looks instantly. This takes them on a full shopping journey and immersive brand experience.
Blockchain technology ensures that these objects are original, thus settling ownership debates. So, the fact that they’re virtual doesn’t matter. The only person who can share the virtual garment on social media is the rightful owner.
We work at the intersection of technology and fashion with augmented reality
Clients may use our tech to encourage and visualize ideas. For example, lighting, textures, and backgrounds can change using 3D graphics. We have the means to set brands apart. We allow them to move away from the overused film and photo-shooting strategies. There’s still much left to explore in the virtual world. This will be fashion’s change of the century.
Analysts say this trend is here to stay. In fact, it is a viable solution to fashion’s greatest problems. Namely, mass production and excessive waste. Besides, it’s satisfying the rich and famous’ appetite for fashion.
You should also consider that these 3D garments can take the form of photographs or videos. So, you can use them in client meetings, as well as on the company’s website, email, and social media. In a few years, all fashion brands will make 3D designs on a regular basis.
Find out what is a Digital Runway here.
