There is a lot of talks lately about digital runway, but what is a digital runway? A digital runaway is the new method that many fashion houses use as an alternative to the pandemic produced by COVID-19. The changes that the pandemic has generated around the world not only include having to work or study from home. The alternatives that exist now to replace many of the things that we used to do are many. All or most of it is digitized, and the Internet has become much more of a priority more.
For this reason, we can consider that the pandemic has set a significant pattern throughout the world by leaving behind normality that today seems very distant. Transformations happen very quickly, and we must all keep up with them.
New normal in fashion
Although many of the changes have been accepting, many others show that human creativity has no limits. An example of this would be these digital runways. Although they also have their drawbacks, they are what keeps fashion houses standing today. For that reason, we have prepared some information that will allow you to know some of benefits of what digital runaway is.
What are the advantages of digital runways?
Goodbye past, hello future
What is a Digital Runway?
Each fashion brand has said goodbye to the conventional runways. Now, they say hi to the changes. Although the digital revolution has been making strides for years, it appears to be reaching the last levels by functioning as a space for many events. Haute couture houses found the solution by moving their catwalks to the internet. Making live videos or shots already recorded allows editing if some problems need a few fixes
Time-saving
The fashion weeks are one of the most important for countries that serve as the fashion stages. They are the most acclaimed weeks by celebrities, the most glamorous and artistic as well. However, it has always meant that brands have little time because they have many shows that require time and preparation. With the online mode, the impeccable training that everyone has achieved over the years to have good results is maintained, but time is no longer a problem. With digital catwalks, fashion weeks have become fashion films that have allowed designers not to stop their art but rather to continue spreading.
Clothes take more prominence!
We know that the presence of models on the catwalks is also inviting us to see fashion shows. After all, the models are the ones who give life and mobility to each piece created by the designers. But with the alternative of digital catwalks, many fashion brands have dispensed with the public and the models. With that, they give all the prominence to their designs.
An example of this was the fashion show carried out by the MOCCINO brand. Its creative director, Jeremy Scott, presented his Spring / Summer 2021 collection on a digital catwalk that shone thanks to the fact that it was a parade with puppets. The ingenuity and creativity showed by the renowned fashion brand still give something to talk about, making it clear that the pandemic is not synonymous with having to stop art.
Outfits adapt to the new normal
Fortunately, the health crisis has not affected the mood of the brands. On the contrary, it has given more opportunities for ideas to create. It is not only seen on the digital runways and virtual platforms they are using. Creativity is also in the designs that stand out in many collections. Now the mask is one more accessory. A piece that in recent days is the most essential for the whole world can also be part of an haute couture look.
And what about its downsides?
Just one: It’s a temporary idea
Although the idea of digital catwalks is a novel alternative, many designers and fashion houses only see it as a temporary option. Many miss the physical contact involved in witnessing a runway live and direct. It seems that all are aiming to continue with the classical forms once possible.
The pandemic has forced us to redefine almost everything we knew. Before it, We were all adapted to a reality that has now changed. The fashion industry decided not to be left behind. That is the reason that new formulas appear to present their collections and not stop their usual calendar. Digital gateways are considered an excellent and effective way to continue with artistic narratives and thus reach the whole world, which allows them to maintain an active global audience.
Many designers disagree with digital walkways due to their adherence to traditions. However, regardless of taste, the truth is that this method has worked very well to this day. The digital transformation and digitization of content have always been significant for fashion because it helps to grow its brands. The idea of digital gateways allows the erasure of physical barriers to reach a heterogeneous and global audience. The world of fashion is reformulating itself every day, so there is no idea that more fascinating ideas are not born that adapt to our present. Don’t forget to keep reading this blog If you want to keep up with the latest fashion news. Contact us for a quote.