And what about its downsides?
Just one: It’s a temporary idea
Although the idea of digital catwalks is a novel alternative, many designers and fashion houses only see it as a temporary option. Many miss the physical contact involved in witnessing a runway live and direct. It seems that all are aiming to continue with the classical forms once possible.
The pandemic has forced us to redefine almost everything we knew. Before it, We were all adapted to a reality that has now changed. The fashion industry decided not to be left behind. That is the reason that new formulas appear to present their collections and not stop their usual calendar. Digital gateways are considered an excellent and effective way to continue with artistic narratives and thus reach the whole world, which allows them to maintain an active global audience.
Many designers disagree with digital walkways due to their adherence to traditions. However, regardless of taste, the truth is that this method has worked very well to this day. The digital transformation and digitization of content have always been significant for fashion because it helps to grow its brands. The idea of digital gateways allows the erasure of physical barriers to reach a heterogeneous and global audience. The world of fashion is reformulating itself every day, so there is no idea that more fascinating ideas are not born that adapt to our present. Don’t forget to keep reading this blog If you want to keep up with the latest fashion news. Contact us for a quote.